Blautal Center – the top shopping center in southern Germany
The largest shopping center in Baden-Württemberg were searching for a new, stronger voice and look . We were hired to create a campaign that differentiates Blautal from its competitors.
Campaigns for shopping malls tend to be a bit “same-y”. Malls tend to demonstrate how emotionally fulfilling a visit could be, resulting in very similar ads with very similar looking faces of smiling mall visitors. We look to do something different: We design odd and provocative images, that, at first glance, don’t really look like mall-ads. Rather than just show emotions on a poster, we try to create ads that actually stir up strong emotions in potential customers.
Adverts for inhouse activities
Shopping center Christmas decoration
Design: Speer+Rogal, Workmanship: Studio Babelsberg
Our concept works: Our campain lasts for 10 years.