Diabetes marketing for kids and teenagers
The basic media is a extensive website in the clubdesign and a periodic clubmagazine. Close to this we developed advertising materials for medical practises and hospitals to reach young people with Diabetes and their parents:
Our client now has a platform for direct communication with its target group, which is a unique accomplishment in the German pharmaceutical industry. The concept earned Speer+Rogal first place in the prestigious COMPRIX awards for its innovative and effective pharmaceutical advertising.
Diabetes communication for small children
Parents of diabetic children call our stories ‘a blessing’. Our animal character has proven to be a huge help in making the experience of diabetes easier for the entire family.