The Berlin way of finance advertising.
From the niche to the masses:
We hired the Formula 1 driver Ralf Schumacher as our brand ambassador. We liked his speed and his friendly appearance. It also helped that he already dabbled as an active online-broker in his free time.
The entire campaign was based on TV-spots, print-ads, online-advertising and a regular presence in financial trade shows in Germany, Austria and Switzerland. We also installed a system for direct marketing with accompanying premium advertising. After the wrap-up of the campaign, Fimatex had established itself as the only sizeable foreign online-broker on the German market.
The success in numbers
Customer growth increased by 196 %, completed orders increased by 166 % (source: Fimatex pressreport). With our campaign Fimatex broke into the Top Five German online-brokers.