Thinking out of the box TASNEE

Tasnee – Advertising for Saudi Arabia

The situation

Saudi Arabia’s second-largest petrochemical company wants to strengthen its position as the biggest pellet-manufacturer of the southern hemisphere *. Tasnee intends to take advantage of that. Before we can start working on the campaign, we have to learn that the Principles of Arabian marketing are very different to ours: Customers are easily bored by a consistently used Corporate Design and are looking for constant diversions – „show us something new“ seems to be the working principle of the Arabian market.

Our solution

While the rules of the Arabian market are very unusual to us, we’re immediately excited by the creative possibilities that these principles open up for us. Not only because we love stretching our creativity in this way, but also because we think that a constantly changing campaign is a great way to communicate the client’s core message: plastics have the power to create a sense of wonder and amazement. In countless different ways.

Corporate Brochure 2015 (Auszüge)

The outcome

Our colorful and diverse ad campaigns help Tasnee to increase its sales on a monthly basis. Marketing is mostly credited for the success. We’re now entering our eighth year in business with Tasnee.

Posters

Messeplakate 2014

Trade shows

We follow our client to some of the most important trade-shows for plastics and technology. We have designed Tasnee’s booth as a modern oasis as a demonstration of how Tasnee bridges the gap between Arabian tradition and modern high-tech.

Tasnee Messe
Tasnee Messe
Tasnee Messe

Adverts 2015

Before and during trade fairs we publish adverts in the most important international special interest magazines.

Tasnee Plakat
Tasnee Plakat
Tasnee Plakat

Homepage

The website of Tasnee combines colourful creativity and information – to be used in the Arabic, African and Asiatic markets. We are responsible for the web design, the responsive programming and content. www.tasneemarketing.com

Thinking out of the box

Saudi Arabia loves ideas that are just a little bit different. And we love coming up with them.

header

Videos werden von YouTube geladen. Durch das Laden von YouTube-Inhalten akzeptieren Sie das Übertragen und Speichern Ihrer personenbezogenen Daten an YouTube.

Weitere Informationen dazu finden Sie in unserer Datenschutzerklärung.

Videos are loaded by YouTube. By downloading YouTube content, you consent to the transfer and storage of your personal information to YouTube. For more information, please see our privacy policy.

We hired a sand-painter for the creation of a very special image-film.

A short movie for trade fairs in Saudi-Arabia

Videos werden von YouTube geladen. Durch das Laden von YouTube-Inhalten akzeptieren Sie das Übertragen und Speichern Ihrer personenbezogenen Daten an YouTube.

Weitere Informationen dazu finden Sie in unserer Datenschutzerklärung.

Videos are loaded by YouTube. By downloading YouTube content, you consent to the transfer and storage of your personal information to YouTube. For more information, please see our privacy policy.

An industry movie you would never expect…

popcornFor Tasnee, we created a very different kind of industrial film: fully 3-D animated, extraordinarily colourful and featuring several musical numbers. Oh, and it’s 15 minutes long. We hope you’ve got popcorn…

Videos werden von YouTube geladen. Durch das Laden von YouTube-Inhalten akzeptieren Sie das Übertragen und Speichern Ihrer personenbezogenen Daten an YouTube.

Weitere Informationen dazu finden Sie in unserer Datenschutzerklärung.

Videos are loaded by YouTube. By downloading YouTube content, you consent to the transfer and storage of your personal information to YouTube. For more information, please see our privacy policy.