Good investments for arabian money: SAIC.
The situation
The Saudi investment group SAIC asked Speer+Rogal to develop a brochure for their corporate communications. The brochure should also be useful for business presentations and provide potential investors with reasons for an investment with SAIC – in a way that’s as easy to understand as possible. Not an easy task. We were confident that our experience in financial advertising will help us to figure it out though.
Our solution
We wanted to communicate the values of our client through images and graphics. We’ve learned that Saudi-Arabia is an extremely visual culture, where strong images are highly valued and that lengthy business brochures aren’t very popular here, as local businessmen would rather impart important information through a nice pre-meeting chat than with a dry brochure.
We decided to focus on seven major advantages that our client has over its competitors and to communicate them through a special visual concept: seven letters that we drew from images pulled from Arabian life. All set in a colorful background that makes these images pop.
