The situation
Saudi Arabia’s second-largest petrochemical company wants to strengthen its position as the biggest pellet-manufacturer of the southern hemisphere *. Tasnee intends to take advantage of that. Before we can start working on the campaign, we have to learn that the Principles of Arabian marketing are very different to ours: Customers are easily bored by a consistently used Corporate Design and are looking for constant diversions – „show us something new“ seems to be the working principle of the Arabian market.
Our solution
While the rules of the Arabian market are very unusual to us, we’re immediately excited by the creative possibilities that these principles open up for us. Not only because we love stretching our creativity in this way, but also because we think that a constantly changing campaign is a great way to communicate the client’s core message: plastics have the power to create a sense of wonder and amazement. In countless different ways.
Corporate Brochure 2015 (Auszüge)
The outcome
Our colorful and diverse ad campaigns help Tasnee to increase its sales on a monthly basis. Marketing is mostly credited for the success. We’re now entering our eighth year in business with Tasnee.
Posters
Messeplakate 2014
Trade shows
We follow our client to some of the most important trade-shows for plastics and technology. We have designed Tasnee’s booth as a modern oasis as a demonstration of how Tasnee bridges the gap between Arabian tradition and modern high-tech.
Adverts 2015
Before and during trade fairs we publish adverts in the most important international special interest magazines.
Homepage
The website of Tasnee combines colourful creativity and information – to be used in the Arabic, African and Asiatic markets. We are responsible for the web design, the responsive programming and content. www.tasneemarketing.com
Thinking out of the box
Saudi Arabia loves ideas that are just a little bit different. And we love coming up with them.
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We hired a sand-painter for the creation of a very special image-film.
A short movie for trade fairs in Saudi-Arabia
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An industry movie you would never expect…
For Tasnee, we created a very different kind of industrial film: fully 3-D animated, extraordinarily colourful and featuring several musical numbers. Oh, and it’s 15 minutes long. We hope you’ve got popcorn…
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