“For our strategic projects in international trade marketing, we found in Speer+Rogal the ideal partner.”

Ricola AG. Laufen, Schweiz

“Our storytellers for promotions since 1993. Thank you!”

The Walt Disney Company Germany, München

“Speer+Rogal from Mannheim has been one of our favourite agencies for years when it comes to particularly innovative and creative ideas.”

Egmont Ehapa Media GmbH, Berlin

“Speer+Rogal has awarded us the Comprix in Gold for the best pharmaceutical advertising.”

Roche Diagnostics, Mannheim

“High reliability, special creativity and empathy distinguish Speer+Rogal .”

NRV Neue Rechtsschutz AG, Mannheim

” We can highly recommend collaboration with Speer+Rogal.”

Südwestpresse, Crailsheim

“Huge compliments for our new website and huge appreciation from us for Speer+Rogal!”

Schmeil-Stiftung, Heidelberg

„Thinking out of the box and always down to earth:
Speer+Rogal is the perfect combination!“


Simply good advertising

The Speer + Rogal advertising agency in Mannheim was founded in 1985 as “Tonart”. The plan was to simply make good advertising. With growing customer requirements and the demand for further creative services, the full-service advertising agency under the name of Speer + Rogal developed within a short time.

Today we offer the complete range of marketing services – across all channels using all instruments for online and offline advertising. For us, ‘analogue’ and ‘digital’ are not opposites but rather equivalent disciplines in the creative process.

Outcome / Experience / Income

Target-oriented thinking

As an experienced advertising and marketing agency, we act target-oriented and master the classic forms of communication as well as the new, social media. We recognize the intended target groups and address them credibly. Our success model is a harmoniously coordinated mix of creativity and originality, adapted to the individual requirements of our customers. As a result, individual advertising projects are transformed into lasting partnerships.

We simplify the complicated and concentrate on the essential. Our concepts are based on the corporate goals of our customers – to improve the result and to increase their profit.

Webdesign Mannheim - Arbeitssituation


The self-image of every advertising agency is “We are creative”. For us we claim the same.

However, the creativity of an advertising agency must always be goal-oriented. We take the liberty to quote Henry Ford with his words: “The secret of success is to understand each other’s point of view”. Exactly this is the basis for successful and goal-oriented creativity. Using the effective words, images and channels to meet the wishes and needs of your target audience.

Sinnbild für Mehrwert

Added Value

The success of communication and advertising concepts is not defined by awards and creative rankings. It is exclusively the business results that evaluate the quality of a campaign. Added value means more than advertising being admired. The added value in communication sells reliably – it measurably increases the level of awareness of the company or delivers a desired image. By identifying ourselves with our clients’ creations, we develop targeted strategies for successful corporate communication.

Bürogebäude in Mannheim


Our location is Mannheim/Germany. But our work takes place on an international level. As a long-term established agency for advertising and communication, we have been supporting national and international companies with successful advertising and communication strategies for decades. We use a comprehensive creative network, which we regard as our actual workplace. This is because the best creative people rarely live around the next corner. In this way, we guarantee our national and international clients the highest standards of results.

Look Forward.

Break new ground

Our offer

Thanks to our longstanding successful activity as a full-service agency, we offer a maximum service portfolio within all the advertising and communication disciplines. We rely on traditional communication measures as well as on current digital media.

We develop advertising concepts in the form of print, web and film, trade fairs and events, digital marketing and employer branding. Our special expertise in point-of-sales marketing and our extensive experience and contacts in the Arab market give us a special position in the agency business. Our customers benefit from this.

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